Toy Story 3 held on to the top spot for a second week with no problem from either of the two big releases.  Adam Sandler's latest, Grown Ups, fared much better with audiences than Tom Cruise's Knight and Day, which reunited him with his Vanilla Sky costar, Cameron Diaz.  It would appear that Mr. Cruise is still suffering from the "Michael Jackson effect," and that the public has turned its back on him due to his overly-publicized behavior from a full five years ago now.  In Michael Jackson's case, the international audience never deserted him no matter what was being written about him in the tabloids, so we'll see how Knight and Day fares in foreign markets to see if Tom Cruise is as fortunate.  Right now on the domestic front, however, it's definitely not good news for 20th Century Fox, the film's distributor, that Cruise opened at number 3 for the week behind an Adam Sandler comedy.

Among holdovers, all movies were down between 44% and 70%, with Shrek Forever After and the critically-derided and audience-ignored Jonah Hex at the low and high ends, respectively.  Thus far this summer, only Iron Man 2 and Toy Story 3 have had box office sales that met industry expectations.  Box office was down again this week as compared to the same weekend last year, but all that could change this weekend if the latest Twilight flick, Eclipse, does as well as it should. 

More of a question mark, however, is the latest from director M. Night Shyamalan, The Last Airbender.  Trailers have been exciting and have made this film look as visually draw dropping as the animated series (Avatar: The Last Airbender) that it is derived from, but how much recognition does this Nickelodeon cartoon series have with the general public, and is it smart to release it opposite Twilight and a still-strong Toy Story 3?

Here are the domestic box office actuals for the weekend of June 25-27, 2010: