As expected, the quasi-biographical Facebook story, The Social Network, took the top spot, and the other two new releases, Case 39 and Let Me In, both of which were horror movies, were dead on arrival. For this time of year, the $22 million haul for The Social Network was okay, but given the amount of publicity and hype this movie has received, we have to wonder just how happy Sony is with this number. At a cost of $50 million before marketing, this movie should turn a profit once all revenue streams are counted, but it likely won't make more than $60 million at the domestic box office.
Next week comes three new wide releases: the romantic comedy Life as We Know It, yet another horror flick, My Soul to Take (albiet directed by Wes Craven), and the equine biopic, Secretariat. We're not seeing any of these open above $20 million.
Here are the domestic box office actuals for the weekend of October 1-3, 2010:
|
Title |
Weekend Gross
(US+Canada)
|
change from
last week
|
Total Gross
|
1 |
The Social Network
(Sony Pictures)
|
$22,445,653 |
debut |
$22,445,653 |
2 |
Legend of the Guardians:
The Owls of Ga'Hoole
(Warner Bros.)
|
$10,887,429 |
-32.4% |
$30,079,298 |
3 |
Wall Street: Money Never Sleeps
(20th Century Fox)
|
$10,002,578 |
-47.4% |
$35,778,429 |
4 |
The Town
(Warner Bros.)
|
$9,749,332 |
-37.5% |
$64,056,752 |
5 |
Easy A
(Screen Gems)
|
$6,748,777 |
-36.3% |
$42,176,967 |
6 |
You Again
(Disney)
|
$5,722,566 |
-31.9% |
$16,607,633 |
7 |
Case 39
(Paramount Vantage)
|
$5,350,570 |
debut |
$5,350,570 |
8 |
Let Me In
(Overture Films)
|
$5,147,479 |
debut |
$5,147,479 |
9 |
Devil
(Universal)
|
$3,564,055 |
-46.0% |
$27,291,460 |
10 |
Alpha and Omega
(Lionsgate Films)
|
$2,924,868 |
-38.2% |
$18,949,437 |
11 |
Resident Evil: Afterlife
(Screen Gems)
|
$2,784,775 |
-43.8% |
$56,615,100 |
12 |
Inception
(Warner Bros.)
|
$904,208 |
-27.5% |
$288,405,376 |
|